In the article of
"Globalisation of Culture Through the Media", Kraidy (2002) has
evaluated the highly debated issue on cultural imperialism and its
alternatives. He mentions about a debate if the West is unfairly imposing
their culture on Asian countries through the media. The inequality of the flow of information exists and is due to the initiation of new media technologies intensify the debate. Kraidy stated that
globalisation is seen to be a better alternative than cultural imperialism as
it depicts the ever-changing complex environment including the different
stakeholders weakening cultural unity.
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